Pavillion Furniture is a big brand furniture clearance company offering quality furniture at discounted prices through their large showrooms in Ashton and Leigh. After creating a successful ebay store they decided to venture further into the online world with their very first website and online store.
The brief was simple - a clean, easy to use, easy to navigate responsive website with shopping cart and paypal payment facility. After weighing up the options and client requirements for easy back-end management - Magento, Drupal with Cart or Wordpress with Cart. I decided that Wordpress with the well documented and mature Woo-commerce system would be the best set up. This would keep the admin as simple as possible whilst allowing a rich and unrestricted shopping experience for the user.
As this is a north west business and do not yet offer national delivery, we are suing a postcode restriction function to ensure any orders for delivery are within a certain postcode group. Collection does not have a restriction.
The design is a very simple red and white theme (which is still having design treatment) and the website is fully responsive. The cart links to Paypal to process all payments securely and remove the risks associated with hosted shopping carts and payments.
The site features a number of features which enhance the shopping experience including a product search and sorting options. Each product page encompasses a product gallery and product options if a single product has variations.
The shopping cart allows for sale offers, voucher codes and customisable orders through a clean and concise check-out process. A variety of emails are sent to the customer and admin throughout the check-out/order process and the Woo-commerce software allows for user account creation for easy repeat orders.
This e-commerce solution is due to launch later this year once we have finalised and tweaked the design and incorporated additional Social channels to increase user interaction and reach, we will also be speeding the website up dramatically before go live, including using the Grunt complier and Minfy to ensure necessary code/plugins are as small as can be.